在市場營銷酒店標(biāo)牌設(shè)計問卷要注意哪些問題？
1.問卷的開場白
    問卷的開場白，必須慎重對待，要以親切的口吻詢問，措辭應(yīng)精心切磋，做到言簡意明，親切誠懇，使被查者自愿與之合作，認(rèn)真填好問卷。
2.問題的字眼（語言）
    由于不同的字眼會對被調(diào)查者產(chǎn)生不同的影響，因此往往看起來差不多相同的問題，會因所用字眼不同，而使應(yīng)答者作不同的反應(yīng)，做出不同的回答。故問題所用的字眼必須小心選擇，以免影響答案的準(zhǔn)確性。一般來說，在酒店標(biāo)牌設(shè)計問題時應(yīng)留意一下幾點：
   （1）避免一般性問題。如果問題的本來目的是求取某種特定自資料，但由于問題過于一般化，使應(yīng)答者所提供的答案資料無多大意義。
    例如：某酒店想了解旅客對該酒店房租與服務(wù)是否滿意，因而做以下詢問：
    你對本酒店是否感到滿意？
    這樣的問題，顯然有欠具體。由于所需資料牽涉到房間設(shè)施與服務(wù)兩個問題，故應(yīng)分別詢問。以免混亂，如：
    你對本酒店的房間設(shè)施是否滿意？
    你對本酒店的服務(wù)是否滿意？
   （2）問卷的語言要口語化，符合人們交談的習(xí)慣，避免書面化和文人腔調(diào)。
3.問題的選擇及順序
    通常問卷的頭幾個問題可采用開放式問題，旨在使應(yīng)答者多多講話，多發(fā)表意見，使應(yīng)答者感到十分自在，不受拘束，能充分發(fā)揮自己的見解。當(dāng)應(yīng)答者話題多，其與調(diào)查者之間的陌生距離自然縮短。不過要留意，最初安排的開放式問題必須較易回答，不可具有高敏感性如困窟性問題。否則一開始就被拒絕回答的話，以后的問題就難繼續(xù)了。因此問題時容易回答且具有趣味性，旨在提高應(yīng)答者的興趣。核心問題往往置于問卷中間部分，分類性問題如收人、職業(yè)、年齡通常置于問卷之末。
    問卷中問題的順序一般按下列規(guī)則排列：
   （1）容易回答的問題放前面，較難回答的問題放稍后，困窟性問題放后面，個人資料的事實性問題放卷尾。
   （2）封閉式問題放前面，自由式問題放后面。由于自由式問題往往需要時間來考慮答案和語言的組織，放在前面會引起應(yīng)答者的厭煩情緒。
   （3）要注意問題的邏輯順序，按時間順序、類別順序等合理排列。
In marketing hotel signage design questionnaires pay attention to what issues?
Opening of a questionnaire
    The opening of the questionnaire must be carefully treated to be asked in a friendly tone, the wording should be carefully learn, do the words concise, cordial and sincere, checked by voluntary cooperation with seriously fill

Good questionnaire.
(2) the wording of the problem (language)
    Different words would respondents have different effects, so tend to look almost the same problem, due to the wording, leaving the respondents for different reactions.

Make a different answer. Therefore, the wording of the problem must be carefully chosen so as not to affect the accuracy of the answers. In general, hotel signage design should pay attention to the following points:
   (1) to avoid the general problem. If the original purpose of the problem is to strike a certain self-information, but since the issue is too general, so that the answers provided by respondents information without much sense

.
    For example: a hotel would like to know visitors to the Hotel Accommodation and satisfied with the service, thus making the following questions:
    Of the hotel you satisfied?
    This problem is clearly not specific. Room facilities and services involves two issues because of the required information, it should be asked. In order to avoid confusion, such as:
    Satisfied with the facilities of your hotel room?
    You satisfied with the services of this hotel?
   (2) the language of the questionnaire to be colloquial, in line with the habit of talking to people, avoid written and literary tone.
Select and order problem
    Usually the first few issues questionnaire can be open-ended questions designed to make the answer a lot of speech, to express their views, respondents feel very comfortable, unfettered, to give full play to self-

Their own opinions. When the topic of respondents, with the strange distance between the investigators naturally shortened. However, pay attention to open problems originally scheduled to be easier to answer, not a highly sensitive

Nature such as trapped Cave sexual problems. Or the beginning was to refuse to answer the future challenge is to continue. So the question easy to answer and have fun, aimed at raising the interest of respondents.

The core issue is often placed in the questionnaire the middle part of the classification issues such as income, occupation, age is usually placed on the end of the questionnaire
    The order of the questionnaire are generally arranged according to the following rules:
   (1) easy to answer the question put in front of the more difficult to answer the question put to later trapped Cave sexual problems put behind, the fact that issues of personal data put the capuchin.
   (2) Closed questions put in front of freestyle problems put behind. Freestyle problems often need time to consider answers and language organizations, on the front will cause the boredom of the respondents

Emotions.
   (3) pay attention to the logical sequencing of questions, arranged in chronological order, class, order, etc. reasonable.