酒店?duì)I銷策略的主要四大策略和酒店市場(chǎng)營(yíng)銷戰(zhàn)略與營(yíng)銷策略的區(qū)別：
    酒店?duì)I銷策略就是運(yùn)用市場(chǎng)經(jīng)濟(jì)的理論，結(jié)合酒店行業(yè)的實(shí)際，為酒店企業(yè)在市場(chǎng)激烈競(jìng)爭(zhēng)中獲得成功而設(shè)計(jì)、規(guī)劃的一些思路和技巧。酒店?duì)I銷策略主要有四大策略：產(chǎn)品策略（product）、價(jià)格策略（price）、銷售渠道策略（place）和促銷策略（promotion）。酒店日常開展?fàn)I銷工作，是在分析市場(chǎng)狀況、本酒店的優(yōu)勢(shì)劣勢(shì)、競(jìng)爭(zhēng)對(duì)手的威脅和市場(chǎng)機(jī)會(huì)等基礎(chǔ)上，選擇自己的目標(biāo)市場(chǎng)，采用無(wú)差異市場(chǎng)戰(zhàn)略。差異市場(chǎng)戰(zhàn)略或集中市場(chǎng)戰(zhàn)略來(lái)滿足目標(biāo)市場(chǎng)的需求;根據(jù)競(jìng)爭(zhēng)對(duì)手的情況制定競(jìng)爭(zhēng)戰(zhàn)略；針對(duì)自己的優(yōu)勢(shì)制定出成長(zhǎng)戰(zhàn)略；綜合考慮和依據(jù)市場(chǎng)營(yíng)銷戰(zhàn)略制定和優(yōu)化四大策略，還可以選擇一種或幾種策略加以組合，即市場(chǎng)營(yíng)銷組合策略，形成營(yíng)銷活動(dòng)的計(jì)劃和行動(dòng)指南。
    酒店市場(chǎng)營(yíng)銷組合策略，追求整體營(yíng)銷效果，要從整體上滿足顧客的需求，體現(xiàn)了以需求為中心的現(xiàn)代市場(chǎng)營(yíng)銷觀念。要求酒店用最適合的產(chǎn)品，以最適宜的價(jià)格，通過最暢通的渠道，采用最有效的促銷手段，最好地滿足顧客的需求，獲得最佳的經(jīng)濟(jì)效益。
   （1）產(chǎn)品策略：酒店提供給目標(biāo)市場(chǎng)的產(chǎn)品和服務(wù)。主要有客房產(chǎn)品、餐飲產(chǎn)品、康樂產(chǎn)品等。
   （2）價(jià)格策略：酒店在出售產(chǎn)品和服務(wù)獲得的經(jīng)濟(jì)回報(bào)，包括基本價(jià)格、折扣價(jià)格、付款方式等。
   （3）渠道策略：酒店將產(chǎn)品提供給目標(biāo)市場(chǎng)所經(jīng)過的中間過程，包括分銷渠道、中間商等。
   （4）促銷策略：酒店利用各種媒體想目標(biāo)市場(chǎng)進(jìn)行宣傳和銷售的活動(dòng)，包括人員推銷、廣告、公共關(guān)系等。
酒店市場(chǎng)營(yíng)銷戰(zhàn)略與營(yíng)銷策略的區(qū)別
    戰(zhàn)略，源自戰(zhàn)爭(zhēng)理論，是指導(dǎo)戰(zhàn)爭(zhēng)全局的總方針、總路線，后被用來(lái)泛指關(guān)系全局性的方針、路線。從市場(chǎng)營(yíng)銷活動(dòng)講，企業(yè)戰(zhàn)略，是企業(yè)在市場(chǎng)競(jìng)爭(zhēng)中指導(dǎo)全局的總方針、總路線，是針對(duì)競(jìng)爭(zhēng)對(duì)手而言。前面所述的目標(biāo)市場(chǎng)營(yíng)銷戰(zhàn)略、市場(chǎng)競(jìng)爭(zhēng)戰(zhàn)略、酒店成長(zhǎng)戰(zhàn)略都是圍繞競(jìng)爭(zhēng)對(duì)手而言的。
    戰(zhàn)略制定的主要原則：分析自己與競(jìng)爭(zhēng)對(duì)手的優(yōu)勢(shì)和弱勢(shì)部分，然后用田忌賽馬的原則，盡量用自己的優(yōu)勢(shì)部分與對(duì)手的弱勢(shì)部分去比，承認(rèn)自己的弱勢(shì)部分，并弱化這部分，將主要的精力花在自己的優(yōu)勢(shì)部分并引導(dǎo)競(jìng)爭(zhēng)對(duì)手與自己的優(yōu)勢(shì)部分去比。波士頓矩陣就是酒店分析自己業(yè)務(wù)情況的一種方法。
    營(yíng)銷戰(zhàn)略與營(yíng)銷策略既有區(qū)別又有聯(lián)系。戰(zhàn)略為酒店企業(yè)在市場(chǎng)競(jìng)爭(zhēng)中找準(zhǔn)了方向，而策略為實(shí)現(xiàn)戰(zhàn)略和日常營(yíng)銷工作提出了方法，分清戰(zhàn)略與策略，有助于企業(yè)思維更加清晰、行動(dòng)更加果斷，使得堅(jiān)定的戰(zhàn)略和靈活的策略得到高度統(tǒng)一，使得企業(yè)在激烈的市場(chǎng)競(jìng)爭(zhēng)中更加從容不迫、進(jìn)退有據(jù)。

The difference between the four main strategy of the hotel marketing strategy and hotel marketing strategy and marketing strategy:
    Hotel marketing strategy is to use the theory of market economy, combined with the actual hotel industry, hotel enterprises in the fierce market competition, the success of the design, planning ideas and skills. Hotel marketing strategy there are four main strategies: product strategy (product), pricing strategy (price), sales channel strategy (place) and promotion strategy (promotion). Hotel daily marketing efforts on the basis of the analysis of market conditions, the advantages and disadvantages of the hotel, competitive threats and market opportunities to choose their own target market, no difference in market strategy. Differentiated marketing strategy or focus on market strategy to meet the needs of the target market; competitors to develop a competitive strategy; develop a growth strategy for their own advantage; taken into account and based on marketing strategy development and optimization of the four strategies, you can also select a or several strategies to be the combination of the marketing mix strategy, plans and actions to guide the formation of marketing activities.
    Hotel marketing mix strategy, the pursuit of the overall marketing effectiveness, to meet the needs of customers from the whole, the demand of modern marketing concept. Hotels to the most suitable products, the most appropriate price, unobstructed channel, using the most effective promotional tools to best meet the needs of customers, and get the best value for money.
   (1) Strategy: The hotel offers to the target market of products and services. The main room products, catering products, recreational products.
   (2) pricing strategy: Hotels in economic returns for the sale of products and services, including basic price, discount price, method of payment.
   (3) channel strategy: hotel product available to target markets through the middle of the process, including distribution channels, intermediaries, etc.
   (4) promotional strategy: the hotel using a variety of media to target market, promotional and sales activities, including marketing, advertising, public relations.
The difference of the hotel marketing strategy and marketing strategy
    Strategy, from the theory of war, the general guidelines to guide the overall situation of war, the general line was later used to refer to the relationship between global approach, route. From the marketing activities, business strategy, enterprises in market competition to guide the overall approach, the general line for the competitors. Previously described target marketing strategy, market competition strategy, the hotel's growth strategy revolves around the competitors.
    The main principles of the strategy: analysis of their own strengths and weaknesses of the competitors part, then the principle of Tian Ji's horse racing, try to use part of their own advantages and vulnerable part of the opponent to go than to recognize their own weak part, and weakening this part will The main effort on the part of their own advantages and guide the competitors go than part with their own advantages. The Boston Matrix is ??the hotel to analyze your business situation in a way.
    Marketing strategy and marketing strategies are different but related. Strategy for the hotel business in the market competition found the right direction, while the strategy for the realization of the strategic and day-to-day marketing methods to distinguish between strategy and tactics to help business thinking is clearer, more decisive action, making the firm's strategic and flexible The strategy to get a high degree of unity, so that enterprises in the fierce market competition, more leisurely retreat evidence.