酒店產(chǎn)品要在什么情況下會(huì)受到客人們的需求購(gòu)買(mǎi)？客人選擇酒店產(chǎn)品時(shí)考慮的因素：
1.酒店地理位置
    酒店地理位置指酒店與城市商務(wù)中心區(qū)、旅游景點(diǎn)、機(jī)場(chǎng)、車(chē)站的距離及周邊環(huán)境，是客人選擇酒店的主要因素?？腿送x擇交通方便，距離商務(wù)中心區(qū)、旅游景點(diǎn)近的酒店。在酒店環(huán)境上愿意選擇毗鄰城市著名景觀的酒店。這些酒店的產(chǎn)品價(jià)值比同類(lèi)酒店產(chǎn)品價(jià)值更高，所以酒店選址是一項(xiàng)長(zhǎng)期投資，決定了酒店的市場(chǎng)定位和消費(fèi)結(jié)構(gòu)。
2.酒店設(shè)施
    酒店設(shè)施包括酒店建筑、各類(lèi)型客房及內(nèi)部設(shè)施，各類(lèi)別餐廳、商務(wù)中心、健體娛樂(lè)中心及內(nèi)部設(shè)施。酒店設(shè)施是保證客人獲得良好體驗(yàn)的重要物質(zhì)基礎(chǔ)?？腿藢?duì)設(shè)施的要求與其消費(fèi)能力相關(guān)：經(jīng)濟(jì)型消費(fèi)客人，要求酒店設(shè)施性能完好，衛(wèi)生安全，方便其使用；標(biāo)準(zhǔn)型消費(fèi)客人要求酒店設(shè)施比經(jīng)濟(jì)型更齊全、舒適；享受型客人則注重設(shè)施的先進(jìn)、獨(dú)特、豪華，以體現(xiàn)其尊貴的身份，滿(mǎn)足其享受的健身需求。
3.酒店服務(wù)
    酒店服務(wù)是酒店工作人員憑借自己的勞動(dòng)來(lái)滿(mǎn)足客人某方面的需要，涉及服務(wù)內(nèi)容、方式、態(tài)度、速度、效率、效果等。酒店服務(wù)是具有靈活性和針對(duì)性的，同級(jí)別同類(lèi)型酒店，提供的服務(wù)可能千差萬(wàn)別，所以服務(wù)是顧客區(qū)別酒店好壞的重要指標(biāo)，是各酒店競(jìng)爭(zhēng)的主要內(nèi)容和主要手段。顧客對(duì)服務(wù)的要求很多，首先工作人員的服務(wù)態(tài)度要真誠(chéng)熱情，其次服務(wù)要應(yīng)答迅速，效率高，在者服務(wù)靈活有針對(duì)性，即提供人性化、個(gè)性化服務(wù)。
4.酒店氣氛
    酒店氣氛是指酒店整體氛圍給客人的一種感受。酒店氣氛具有無(wú)形性，營(yíng)造良好的氣氛要從硬件和軟件兩方面著手。硬件包括裝潢、裝飾、布局，軟件包括工作人員的儀表、儀態(tài)、言行氣質(zhì)、服務(wù)態(tài)度等。不同類(lèi)型的客人喜歡的氣圍，則更能體現(xiàn)酒店的特點(diǎn)，贏得客人的贊譽(yù)，給客人精神上更大的滿(mǎn)足。
5.酒店形象
    酒店形象是指公眾對(duì)酒店產(chǎn)品的歷史、知名度、服務(wù)質(zhì)量和信譽(yù)、建筑風(fēng)格、服務(wù)質(zhì)量等諸多因素的一致看法?？腿嗽谶x擇新酒店時(shí)，首選社會(huì)形象好的酒店，好形象就是好產(chǎn)品與好服務(wù)的保證，樹(shù)立良好形象是酒店VI設(shè)計(jì)長(zhǎng)久生存的關(guān)鍵。
6.酒店產(chǎn)品價(jià)格
    酒店產(chǎn)品價(jià)格是酒店產(chǎn)品價(jià)值的體現(xiàn)。顧客在不了解酒店產(chǎn)品的前提下會(huì)依據(jù)產(chǎn)品價(jià)格來(lái)判斷他將會(huì)得到怎樣的服務(wù)，價(jià)格低廉說(shuō)明產(chǎn)品滿(mǎn)足的只有基本需求，價(jià)格昂貴說(shuō)明產(chǎn)品會(huì)給客人的各方面感受都會(huì)是最好的。在消費(fèi)了解酒店產(chǎn)品后，會(huì)在價(jià)格和價(jià)格之間進(jìn)行衡量，看是物有所值、物超所值還是物無(wú)所值，最后決定是否再次光臨。所以酒店經(jīng)營(yíng)者要在價(jià)值與價(jià)格中間做好衡量。

Hotel under what circumstances will be subject to the needs of the guests to buy? Guests considerations in the choice of hotel products:
A. Hotel location
    The hotel location means the hotel and the city central business district, tourist attractions, airports, stations, distance and the surrounding environment, guests to choose the hotel. Guests often choose to facilitate the transportation, from the Central Business District, tourist attractions near the hotel. Willing to choose a hotel adjacent to the famous landscape of the city in a hotel environment. Product value of these hotels of higher value than comparable hotel products, hotel location is a long-term investment, decided the hotel's market positioning and consumption structure.
(2) Facilities
    Hotel facilities include a hotel building, rooms and internal facilities of various types, each of the categories, restaurant, business center, fitness and entertainment centers and internal facilities. The hotel facilities is an important material basis to ensure guests get a good experience. Guests the facilities and their spending power: economic consumption of the guests, the hotel facilities good performance, health and safety, to facilitate their use; standard consumer request more than the economy is complete, comfortable hotel facilities; enjoyment guests focus on facilities advanced, unique, luxury, and to reflect its distinguished identity and to meet the needs of their enjoyment of fitness.
Hotel services
    The hotel service is the hotel staff by virtue of their own labor to meet the needs of the guests involved in the content, manner, attitude, speed, efficiency, effect. Hotel services with the flexibility and focus, with the level of the same type of hotel, the services provided may vary, so the service is an important indicator of the customer the difference between the hotel is good or bad, is the main contents and means of the hotel competition. Customer service, first of all a warm and sincere service attitude of staff, followed by the service to answer quickly, high efficiency, flexible and targeted in those services, to provide user-friendly, personalized service.
(4) The hotel atmosphere
    The hotel atmosphere is the hotel overall atmosphere to the guests a feeling. The hotel atmosphere is invisible, and create a good atmosphere from the hardware and software aspects. Hardware, including decorating, decoration, layout, and software, including the staff of the instrument, posture, words and deeds temperament, and service attitude. Different types of guests like gas Wai, better reflect the characteristics of the hotel, has won the praise of the guests, the spirit of greater satisfaction to the guests.
5 The image of the hotel
    The image of the hotel is the unanimous view of the public on the history of the hotel product, reputation, service quality and reputation, architectural style, quality of service and so on many factors. Guests choose a new hotel, the preferred social image of a good hotel, good image is a good product and good service guarantee, establish a good image is the key to long-term viability of the hotel brand design.
6. Hotel prices
    The hotel price is the embodiment of the hotel product value. Customers do not understand the premise of the hotel product based on product prices to determine if he will get what kind of service, low-cost products to meet only basic needs, expensive product will give guests feelings will be the best. Consumer understanding of the hotel product, measured in terms of price and price, to see value for money, value for money, or are not value, and finally decide whether to come again. Hoteliers to do in the middle of the value and price measure.