酒店市場營銷不斷更新酒店新產(chǎn)品的類型

1.全新產(chǎn)品

    這種產(chǎn)品在市場上從未出現(xiàn)過，是為了滿足人們新的消費需求，開拓全新的市場而生產(chǎn)的。在現(xiàn)代酒店業(yè)中，全新的產(chǎn)品往往運用了高科技手段，開發(fā)的角度可以是一些新的功能性的設(shè)施、設(shè)備的運用，比如完全依靠環(huán)保能元運轉(zhuǎn)的酒店，或者是新的產(chǎn)品組合，如何價住宿產(chǎn)品的出現(xiàn)，還有新的管理模式的運用等。這類產(chǎn)品研發(fā)費用高，投入了大量的人力物力，能否被市場所接受卻是個未知數(shù)，所以開發(fā)全新產(chǎn)品是具有一定風(fēng)險性的。這類產(chǎn)品占所有新產(chǎn)品的10%。

2.新產(chǎn)品線

    這種產(chǎn)品是指在其他酒店已經(jīng)運用而在本酒店尚未開發(fā)運用的產(chǎn)品。當(dāng)其他酒店的產(chǎn)品在市場上取得較好的經(jīng)濟效益，本酒店VI設(shè)計就可以根據(jù)現(xiàn)有條件，將產(chǎn)品線適當(dāng)調(diào)整，仿制其他酒店的產(chǎn)品，利用其他酒店為產(chǎn)品做的宣傳，擴大自己的市場銷售。這類產(chǎn)品占整個新產(chǎn)品比重的20%左右。

3.現(xiàn)行產(chǎn)品的增補品

    在現(xiàn)有的產(chǎn)品線上增加的品種。如錦江酒店集團，創(chuàng)業(yè)時期經(jīng)營餐飲業(yè)為主，后來逐漸增加了住宿業(yè)、旅游業(yè)和娛樂業(yè)。原來錦江集團的住宿業(yè)以經(jīng)營高級酒店為主，后來為適應(yīng)市場的需求，增加了錦江之星這個經(jīng)濟型酒店品牌，達到了擴大客源，占領(lǐng)更多市場的效果。這類產(chǎn)品占整個新產(chǎn)品比重26%。

4.現(xiàn)行產(chǎn)品的改進更新

    在原有產(chǎn)品的基礎(chǔ)上，不進行完全的改革，只是在局部形式上進行調(diào)整改變，式新產(chǎn)品原有性能更豐富，滿足顧客不斷改變的新的消費需求。比如酒店餐廳不斷推出新的菜肴，娛樂場所延長營業(yè)時間等。這類新產(chǎn)品占整個尋產(chǎn)品的33%。

5.降低檔次經(jīng)營的產(chǎn)品

    酒店向客人提供與原來產(chǎn)品類似的產(chǎn)品，但努力使成本降低，從而降低產(chǎn)品檔次，使之能被更多的顧客接受。這類產(chǎn)品占整個新產(chǎn)品的11%。
Hotel marketing is constantly updated hotel new product type
(1) new product
    This product in the market has never appeared, in order to meet people's new consumer demand, and reach new markets and production. In the modern hotel industry, new products tend to use high-tech means, the point of view of the development of the use of some new features of the facilities, equipment, for example, rely entirely on environmental protection can operate the hotel, or a new product portfolio how the price of accommodation products, as well as the use of the new management model. Type of product research and development costs, put a lot of manpower and resources, whether accepted by the market but it is unknown, so the development of new products with a certain risk. These products accounted for 10% of all new products.
2 new product lines
    This product is yet to be developed to use the product in the hotel have been used in other hotels. Other hotel products in the market to achieve better economic efficiency, the hotel can be based on existing conditions, the product line appropriate adjustments, imitation products in other hotels, the use of the other hotels do publicity for the product, to expand their market . These products account for about 20% of the proportion of new products.
The addition of products of the three current products
    Increase the variety in the existing product line. Mainly operating food and beverage industry such as the Jin Jiang Hotel Group, the pioneering days, then gradually increase the lodging industry, tourism and recreation. Original Jinjiang Group accommodation industry to operate the luxury hotels, and later to adapt to market demand, an increase of Jinjiang Inn budget hotel brand, reaching broaden the customer base, occupying the effect of the market. These products accounted for 26% of the proportion of the entire new product.
Existing products improve and update
    On the basis of the original product, not completely reform only in the local formal to be adjusted to change the type of new products original performance to meet customers' changing consumer demand. Such as the hotel restaurant has introduced new dishes, entertainment extension of trading hours. Such new products accounted for 33% of the entire look for the product.
5 lower grade business products
    The hotel offers a similar product with the original product, but efforts to reduce the cost, thereby reducing the grade of products, enabling it to be more customer acceptance. These products accounted for 11% of the entire new product.