樹立酒店品牌要做出正確的選擇和搭配，開發(fā)組合產(chǎn)品要注意的事項(xiàng)：
1.明確銷售目的
    將不同功能的產(chǎn)品進(jìn)行組合，首先要明確組合的目的是什么。有得組合為了吸引更多的消費(fèi)者，擴(kuò)大市場(chǎng)占有率，有的組合為了提升酒店知名度，樹立酒店品牌，酒店品牌設(shè)計(jì)。只有明確了組合的目的，才能做出正確的選擇和搭配。
2.明確目標(biāo)市場(chǎng)
    明確目標(biāo)市場(chǎng)就是要找準(zhǔn)銷售對(duì)象，要知道產(chǎn)品組合是為什么樣需求的顧客而開發(fā)，他們對(duì)產(chǎn)品功能有什么要求，這樣才能針對(duì)目標(biāo)市場(chǎng)的需求搭配出滿足他們功能需要的產(chǎn)品，才能保證產(chǎn)品組合將來在市場(chǎng)上被接受。
3.產(chǎn)品組合方式
    并不是產(chǎn)品線越長(zhǎng)、寬度越寬、深度越深就越好，應(yīng)該根據(jù)市場(chǎng)的需求來選擇最佳的搭配組合。酒店產(chǎn)品的主要功能是住宿和餐飲，這是酒店產(chǎn)品組合中應(yīng)該滿足的基本功能需求，在酒店競(jìng)爭(zhēng)中體現(xiàn)不出差異化，所以酒店產(chǎn)品組合應(yīng)更注重特色功能的搭配組合，以體現(xiàn)產(chǎn)品組合的特色，尤其是針對(duì)某種特需求的客人去搭配組合，更容易獲得市場(chǎng)認(rèn)可。
4.組合產(chǎn)品的價(jià)格
    組合產(chǎn)品要得到顧客的接受，除了功能滿足其需求外，價(jià)格上也要比購買單項(xiàng)產(chǎn)品略低，否則客人可以在購買的時(shí)自行搭配組合，也許更符合他自己的要求。
5.組合產(chǎn)品推出的時(shí)間
    組合產(chǎn)品要把握好推出的時(shí)間，一般選在市場(chǎng)對(duì)某些功能有集中需求的時(shí)候推出產(chǎn)品組合。比如九月、十月是新人結(jié)婚辦喜宴比較集中的時(shí)間段，在這個(gè)時(shí)候推出婚宴服務(wù)功能的組合產(chǎn)品正是迎合了市場(chǎng)的需求。
6.組合產(chǎn)品的營銷策略
    產(chǎn)品組合出來和單項(xiàng)產(chǎn)品一樣，需要制定營銷策略，使市場(chǎng)了解并接受新組合產(chǎn)品。可以選用的策略包括廣告宣傳、價(jià)格優(yōu)惠等等。
Establish a hotel brand to make the right choice and with the development of combination products need to pay attention:
(1) clear the purpose of selling
    Different functions of the product portfolio, first of all what is the purpose must be clear combination. The combination of something in order to attract more consumers to increase their market share, some combination in order to enhance hotel visibility and establish the hotel brand, hotel brand design. Only then will a combination of purpose, in order to make the right choice and match.
(2) a clear target market
    A clear target market is to identify sales targets, product portfolio is why the kind of customer demand and develop their product features, so as to meet their functional needs of the product for the needs of the target market with, in order to ensure product The combination of being accepted in the market in the future.
3 product combinations
    Is not the product line is the longer, the wider the width, the deeper the better, to choose the best combination should be based on market demand. The main function of the hotel accommodation and catering, which is a hotel portfolio should meet the basic functional requirements, and fail to reflect the differentiation in the hotel compete, so the hotel product portfolio should focus more on the combinations of features to reflect the product mix characteristics, especially for some special needs guests to mix, easier access to market acceptance.
(4) combination of product prices
    Combination of products to customer acceptance and functionality to meet their needs, the price than to buy individual products was slightly lower, or guests can purchase their own combinations, perhaps more in line with his own request.
Combination product launch time
    The combination of products to grasp the good launch time, the general election to launch product portfolio, centralized demand in the market for some function. For example, in September, October couples married in the Office of the Wedding Banquet relatively concentrated period of time, wedding services feature a combination of products introduced at this time is to meet the needs of the market.
6. Combination of product marketing strategy
    Product portfolio out of individual products, the need to develop marketing strategies to make the market understand and accept the new combination products. The choice of strategy, including advertising, price, and so on.